* Name of Organization

* Your Name

* Your Title

* Address Line 1

Address Line 2

* City

* State

* Zip Code

* Phone Number

Fax Number

* Email

1. How long has the organization been in business?

2. How did the organization get started?

3. Please describe the industry you are in. (List your products and/or services).

3a. From your experience in your industry, how does the current trend of the industry look? (select) Upwards Stable Downward

Why?

3b. How does your business' current trend look? (select) Upwards Stable Downward

Why?

4. What marketing / promotional / advertising tools do you currently use?

4a. Which of these tools work best for you?

Why?

5.How do you follow up on your leads?

6. Do you sell direct? (select) Yes No

7. What kind of a sales network do you have? (select) Own Sales Team Independent Reps Dealers Distributors

If you have a mixture of more than one type, which is most productive for you?

Why?

8. Do you feel you are getting the maximum amount of sales from your network? (select) Yes No

If No, why not?

9. Are you a (select) regional company? national company? international company?

Where is your Corporate Headquarters?

How many locations do you have?

Please list locations

In your industry, which are you considered? (select) small medium large

10. What strong points does your company have that aren't widely understood?

Why?

11. What are the common misconceptions about your company?

Why?

12. What do you want your Clients to know about your products/services and capabilities: (describe the benefits you offer that you consider your strong points versus your competition)

13. If you could reposition your current marketing image what would you change?

14. In the next 3-5 years what percentage would you like your market share or percentage in sales to increase?

15. Who is the target audience you will be marketing and selling to?

What is their level of understanding of your service or product/Are they (select) knowledgeable not knowledgeable technical non-technical a mixture of all of the above

Can one presentation appeal to all? (select) yes no

Other Comments on Markets and/or Target audiences

16. Which of the following multimedia tools do you feel need to be produced/revised/updated to help you reach your marketing and sales goals:

17. Ideally, when would you like to have these tools ready for your use?

If you do not have your competitors' materials please give us their Names and Web addresses or locations and we will obtain them to help us complete this survey and provide you with our No Cost-No Obligation Multimedia Marketing Plan with color comps and storyboards.

Questions or Comments

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